Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two sides of an equivalent profitability coin. ERP and CRM software are similar in some ways, as they’re both wont to increase the general profitability of a business. These systems overlap in some areas and may be completely integrated with others. However, as their core functionalities are completely different, it’s best for a business to first check out them as separate, stand-alone systems. When viewed separately, it’s easier to ascertain how ERP and CRM each play a task in improving efficiency and increasing sales.
What Is CRM –
Simply put, CRM may be a system for recording and storing all information associated with customer interactions. CRM systems like Salesforce and Microsoft Dynamics CRM provide a uniform method for collecting and sharing customer data and cataloging customer interactions. Since all of the info is standardized, it’s easily shared throughout the business. CRM is often employed by executives to make sales projections, by sales reps to take care of contact with clients, by shipping clerks to verify addresses, and by the billing department to make invoices. The purpose of a CRM is a comprehensive store of customer data which will be wont to increase sales, improve customer retention, and make customer relations more efficient
WHAT IS ERP –
Where CRM is concentrated on the customer, ERP focuses on the business. ERP may be a system for improving the efficiency of business processes. Department Manager and employees all enter information into the ERP system, creating a real-time, enterprise-wide snapshot. When Problems in any area will automatically create alerts in other affected areas. this enables departments to start planning for issues before they become a drag therein department. In short, by allowing the business to specialize in the info, rather than the operations, ERP provides a way for streamlining business processes across the board. ERP software vendors such as Epicor, SAP, and Microsoft either build CRM software, or their ERP solutions integrate directly with CRM from other vendors.