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Our Blogs

Nov - 04
2020

What is Local SEO, and why is it important?

What is LOCAL SEO? DID YOU KNOW? According to google 46% of searches in SERP are from local intent. Google algorithms try to understand the intent of the users and show them on their search pages. Suppose if the users write 'SEO companies' then google will understand the intention of the users and show only the websites of the SEO companies but if the users write ' SEO companies near me ' then the intention of the user will be localized which means the user want to reach at SEO companies and google understood that it is local based query according to their algorithms.  Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. As we have seen in the image the companies are targeted according to local based searches. These all are those businesses which are near the users. That is why local SEO will become very important for flourishing our localized business. This is achieved through a variety of methods, some of which differ greatly from what's practiced in standard SEO. LOCAL SERPs 1. Local pack or 3 pack, this is the block of 3 business listening that appear below the map in the results displayed after a google search with local intent. The three displayed company after typing 'near me' is called the local pack or 3 pack. 2. Do you think? Google pulls this information directly from your website, if you think so then it is wrong. 3. Everything that…

Oct - 31
2020

What is a Tag?

What is a tag? Tags stand for a hyperlink, which connects one page to another. Most important attribute of  <a> element is the href attribute, which indicates the link's destination. Tags used in HTML ( Hypertext markup link ) for formatting the base, Like <table> tag will be used for making tables in HTML language. Tags are used also in XML language for formatting the base of anything.  Types of tags: - There are two types of tags in HTML:- 1.    Paired Tags: In Paired tags, there needs an opening tag which turns on the formatting feature and also a closing tag which turns off the formatting feature. For example: <DOCTYPE> and <hr>. 2.    Singular Tags: In Singular tags, there are no opening tags and closing tags. It is also called a stand-alone and empty tag. For example: <br>, <hr> & <img>. How to use tags for SEO: 1.    Title Tag: Title tag is an important HTML tag for SEO. It describes your content. On a search engine, how searches see our page. Your title is an advantage for your content. For example: “<title>Digital Marketing Services in Faridabad</title>”. 2.    Meta Description tags:  Meta description tag is also an important HTML tag for Search Engine optimization. It is a help to show information in the search engine result. For example: <Meta name="description" content="Take digital marketing services from Ifrita web solution in Faridabad">. 3.    Header tag: Header tag used to describe the content more briefly and it also makes the content easy…

Oct - 31
2020

What is a Blog?

What is a blog? A blog is an informational website that displays weblogs or information in reverse chronological order. It is a platform where bloggers share their knowledge or ideas on solitary topics. There are many purposes for starting a blog to personal use yet In business you only use it to find potential customers. The real motive of the blog is to connect you with your relevant audience, increase your website traffic and give you genuine leads to your website. Difference between blog and websites: The blog is one of the types of website. The only difference between blog and website is that blog is updated regularly with new content, which shows in reverse chronology order ( latest post appearing on top). The website has a constant nature where content is collected in pages which do not update regularly. A blog can be parts of the websites. Businesses can create a blog section for their business where they post content regularly to give knowledge and information to their audience. In simple terms, all blogs can be a website or part of the website but not all websites are called blogs. Types of blogs: There are many types of blogs: - 1. Personal: In this, the blogger only focuses on themself. They write blogs about their interests like hobbies, habits, lifestyle, daily life etc. 2. Personal brand: In this, the bloggers write about their profession as a brand. They build their reputation within a specific niche like Teacher, speaker, trainer,…

Oct - 30
2020

What Are Backlinks?

Backlinks are ordinary links which come from one website to another. It is very important for websites because high-quality it can help grow website rank on the search engine. The search engine checks backlinks and indicates whether the site has helpful information or not. Backlinks also are known as “inbound links”. If you want to make high-quality backlinks then create it from high authorized sites which are relevant to your niche. Backlings are the most commonly occurring word in Search Engine Optimization Types of backlinks There are two types of backlinks: - 1.       Dofollow: Dofollow links are those links which help the website to rank on search engine results. This kind of backlink is everyone wanted because it     means the site is helpful or valuable for viewers. This shows that your site has harmful or wrong information for others. 2.       Nofollow: Nofollow links are those links which do not help the website to rank on search engine results. It is ignored because spiders/robots don't          allow it. Google doesn't even index it.        Sometimes, Dofollow links are considered to become toxic. when these links come from suspicious or distrustful sites. Google can penalize your site for   this. So, whenever you create it then check if that is Dofollow or Nofollow. There is a way to check it: ●       Firstly right-click on the link from mouse ●       Choose to inspect from appearing the list ●        A window will be shown on right sight with HTML ●       Look…

Oct - 29
2020

What is Google Tag Manager? How to use it?

What is a tag manager? Google tag manager is a free tool which helps to manage and develop the tags on your websites or apps without altering the codes. Google tag manager shares or passes the information from your website or apps to google analytics. With the help of it you can manage the lots of codes which are stored in one place. With the help of it, you can manage the tags without using coding. but it is not simply that much it sounds. you have to have some technical knowledge even if you use GTM. GTM is an essential tool for companies using digital marketing. You have to have some technical knowledge for understanding the concept of a google tag manager like what is tags, triggers and variables and how to use them and you have to also have knowledge about google tag assistant. If you want to set up tracking in google tag manager, you have to know about tracking like what kind of data you can track, how google analytics works, how tracking data look like in google analytics etc. How to use google tag manager? There are three parts of GTM, which help us to achieve our goals. Tags: Snippet of tracking pixel Triggers: It informs GTM how or when to shoot tag Variables: Further Information which may be helpful for tag and trigger to work. What are tags? Tags are code or tracking pixel from third-party tools, Which are informed to Google tag manager…

Oct - 29
2020

What is Facebook Ads and Benefits

Today, the most commonly used platform in social media is Facebook, the number of people using Facebook in India is 290 million and different kinds of humans comes to this platform to interact with each other. What is a Facebook Ads? Facebook is also an advertisement platform like any other online advertising service, on which you can promote your business by posting different types of content and deals, generate leads, get people to fill data, your Facebook page Like, increase traffic to your website, get conversions, your YouTube videos or other videos, etc. There are many other things you can achieve using Facebook ads. Our Company Also Create Facebbok Ads, Youtube Advertising, Google Ads According to Client as well as Promote Our Business and Brand on Social Media. Ifrita Web Solutions Best Social Media Marketing Agency In faridabad.  And in this, you can run many types of campaigns and target audiences according to your business requirement. In this, you can set location, audience, budget according to the requirement of your Facebook campaign, and also you can make the daily budget. Benefits of Facebook ads There are many benefits of  Facebook marketing and Ads 1. Talking about the audience, Facebook is the best platform because there is no shortage of any kind of audience here. 2. You can run ads on any budget, the higher your budget, the more you can reach the audience. 3. In this you can also do what is related to your business interest, you can target it directly.…