In today’s era, everyone uses technology, that one technique is called Google and Google is the most used technology in the whole world. Google provides many services like how we can make money online. Now we talk about Google AdWords. Google Adward provides us with online advertising. By using Google Adward, bloggers or business people can access their products or services through advertisements. When we connect our website to Google Adward, if anyone searches for information related to our website, you will see that advertisements appear on the right side of your website and this increases traffic to your website. When a user searches on Google-related keywords related to your ads, and Google shows ad ads on the website that the user has opened, and if the user clicks on that ad and comes to the ad’s website, then they’ll see Google Will have to pay PPC MARKETING PPC is a model of online marketing. Whenever you do some information search on Google, whatever results come in front of us, some of those links are such that ads would show on the side. This means that a company or website is advertising their product or service, that company or website is linking its link to the top in search engine, the method that they have called PPC marketing